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Showing posts from March, 2019

Critiquing Slovenia's Nation-Branding

Two years following its annexation from Yugoslavia in 1991, the small nation of Slovenia joins the 42 countries that participate in the Eurovision Song Contest. The global event occurs annually as not only a way of displaying the latest technology in the entertainment world, it is also an opportunity for countries to present an original song and act as a representative of their country, and thus, promote nation-branding. Nation branding can be defined as a way for countries to establish an outlook informing of their policies and culture to an international audience. Eurovision is a great example of that, as it allows a multitude of nations to promote nation branding yearly, and in a fashion that appeals to an audience of a wide age range. In my first blog post, I discussed the national identity of Slovenia, especially regarding language given that there are many different ethnic minorities living in Slovenia. In my second blog post, I examined two of Slovenia’s performances from 2017...